UAE BUSINESS RESILIENCE EXECUTIVE BRIEFING 2026
Your market has moved. Has your business?
TUESDAY, MAY 26 | 8:30 AM - 1:30 PM | BUSINESS BAY
A half-day executive working session for established UAE business owners and C-suite executives who feel they are losing ground and are ready to understand why and reposition their business for 2026 and beyond.
Most businesses in difficulty have already looked inside. We look from the outside — the way your market does.
You have probably already reviewed your costs, spoken to your accountant, your CFO. You have probably already made some difficult decisions. What you have not had is someone who looks at your business the way your market looks at it — and tells you clearly what the market sees.
The businesses losing ground most acutely in the UAE right now are not failing because they are inefficient. They are struggling because they were built for a version of the market that has moved — a different buyer, a different set of priorities, a different competitive landscape. Their positioning, offer, and brand have not moved with it.
That is a market problem. And it requires a market solution. That is what this briefing is.
The Executive Briefing Programme
8:15AM – ARRIVAL
Breakfast service and registration
9:05AM – SESSION 1
Where your business stands in the market — an external view
Understand precisely where your business sits in the current UAE market — not as you describe it, but as the market sees it. Identify the specific gap between where you are positioned and where your active buyers are looking.
10:05AM – SESSION 2
Why buyers are not choosing you — and what has actually changed
Diagnose your business across four dimensions and understand what you need to change and how to pivot to sell on the current market.
11:15AM – SESSION 3
Your first strategic direction
Write a first positioning direction for your business — who exactly it is for, what specific problem it solves, and why a buyer would choose it over the alternative. Drafted, tested, and revised to a level of specificity that most businesses never reach without external pressure.
12:45PM – STANDING NETWORKING
A standing canapé reception, peer networking and private interactions with our expert consultant
Where some of the most useful exchanges of the day happen between business owners who have spent the morning working through the same questions.
OUR APPROACH
Marketing-led.
Business-oriented.
01
Market-first diagnosis
We start with who is buying and why — not with the P&L. A financial review tells you how much ground you have lost. A market review tells you why, and what to do about it.
02
UAE-specific context
The UAE market has its own buyer behaviour, relationship dynamics, and competitive landscape. The frameworks we use are built for this specific context.
03
Business specific
The briefing applies every framework to each attendee’s specific business. You leave with your own diagnosis and the tools to pivot and execute your new strategy.What you leave with
Everything in the briefing is designed to be genuinely useful as a standalone. Take it and act on it.
Your exact position on the current Market
The gap between your offerings and what the actual buyers want
A first positioning direction — Sharpen, Reposition, or Rebuild — with a drafted three-part positioning statement
Three specific actions to take in the next seven days
A workbook – three tools and framework to work on your business during the sessions and finish executing after
"We noticed the same pattern repeating across too many businesses in Dubai."
“Real businesses, built over years, being offered quick fixes — reduce costs, renegotiate contracts, focus on your best clients. None of it addresses where to actually pivot and how to reposition for the market that exists now.
The businesses that come through this period stronger will not be the ones who cut the deepest. They will be the ones who understood what the market sees when it looks at their business — and made one clear decision about what to change.
There was no structured answer to that question in the market. This briefing is our answer.”
Melodie Martias · Country Manager UAE, Kovalys Connect
10 years in brand strategy and market positioning · 5 years on the ground in Dubai
YOUR SEAT
Four hours that give you what six months of uncertainty cannot
Most business owners spend months knowing something needs to change but unable to name exactly what. This session names it — with rigour, in a room of peers facing the same question.
You leave with a written diagnosis of your market position, a clear identification of where the gap is, and a first strategic direction specific enough to act on the next day. It is a promise of clarity — which, in our experience, is what most business owners need most and have the least of.
The summer window before September’s high season is the right time. Businesses that will use it to do this work will come back to Q4 stronger and more resilient than before.
RESERVE YOUR EXECUTIVE BRIEFING TICKET
·
Breakfast service and coffee
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Three working sessions applied directly to your business
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Workbook — your diagnosis built session by session
·
Standing canapé reception & peer networking
23 seats remaining
Submit your details and complete your payment via secure link.
Your seat is confirmed once payment is received.
Submit your details and complete your payment via secure link. Your seat is confirmed once payment is received.
Tuesday 26 May 2026 | 8:30AM – 1:30PM | Business Bay, Dubai
About Us
Marketing consultancy with business at its core
Kovalys Connect combine a powerful business community with expert marketing consultancy to help companies grow, enter new markets, strengthen their brand, and build resilience in the UAE.
Whether you are expanding into the UAE or adapting your existing business to the new environment, we deliver practical, results-driven strategies grounded in the reality of the local market.
We support two main types of clients:
- Foreign companies entering the UAE with market entry strategies, go-to-market planning, and product launches.
- Established UAE businesses looking to grow, reposition their brand, improve customer acquisition and retention, or navigate challenging economic conditions through business resilience and restructuring.
Our advantage? Over 10 years of hands-on experience in brand strategy, positioning, and market development — combined with real-time intelligence from our active community of 1,000+ business owners and founders in Dubai.
Our Community
Key Numbers
CEOs worldwide
Countries
Business Owners in the UAE
What people ask before registering
A working session. Every framework is applied to each attendee’s own business through structured exercises. You leave with a completed workbook containing your diagnosis and your first positioning direction.
The market-positioning problem is not sector-specific. We have designed the session to be relevant across various industries including F&B, professional services, retail and more. The frameworks we will work on will be applied to your specific industry and business.
Established business owners and C-suite executives operating in the UAE. The room will be a mix of sectors. The peer context — working through the same frameworks as business owners at the same stage — is part of the value of an in-person session.
Per person. We recommend one ticket per business owner — the exercises are designed for individual application. If two partners from the same business wish to attend, they are both welcome with separate tickets.
Nothing formal. Come with an idea of who your best and worst recent clients have been, and what you believe has changed in your market in the last 6 months. The session does the rest.
TUESDAY, MAY 26 | 8:30 AM - 1:30 PM | BUSINESS BAY
The market has moved. This is how you find out where.
A half-day that gives you an external view of your business — and a specific direction for what needs to change. Includes breakfast service · Workbook · Standing canapé reception & Peer Networking